The Tastemakers: Why We're Crazy for Cupcakes but Fed Up With Fondue by David Sax
Rating: 4 Stars
Description: David Sax takes the reader on a trip through food trends, food fads and the people who make them happen or have to deal with the consequences.
My Impression: The cover of this book was what really grabbed me initially and then I was intrigued my the concept. Sax did not disappoint. This was a detailed look at everything food trend related. He covered cupcakes, artisan cheeses, gourmet burgers, health and diet trends, the people who make the trends happen both on the production and marking level, the effects of social media and what happens when a trend fades. I was especially pleased in the food truck chapter when he very clearly explained both sides of the controversy surround them in a way that I sympathized with both sides. This book was a fascinating look at food from almost an academic level. There aren't recipes and Sax is a writer not a chef. This is definitely a perspective I haven't read before and introduced me to an industry that I wasn't aware even existed. It was a great read though I did learn that it's a terrible idea to go into a specialty market while reading this book. My trip to pick up a few dollars worth of bulk spices ended up with me walking out with chia drinks, fancy apples and cheeses, gummy bears and a bacon jam.
Would I Read More of this Series/Author?: Yes
Would I Recommend this Book?: Yes definitely. Especially to anyone interested in food.